One partner · Fixed monthly price · B2B SMBs

More clients.
More clarity
in your marketing.

A complete marketing system, a live dashboard, and senior strategists' advice. For a fraction of the cost of a junior marketer.

How we work

From introduction to ongoing results.

Five steps we run with every client. What we build keeps running, also when you're focused on something else.

01

Introduction

A one-hour conversation about your goals, your clients, and your current position. Honest advice, even if we're not the right partner.

02

Audit and strategy

What's in place, what's missing, where the growth sits. We map your ICP, calibrate the radar to your market, and put the three pillars on paper.

03

Build

Visibility live in Google and ChatGPT. First content out into the world. Marketing system set up. Radar on, signals coming in.

04

Running

Weekly content rhythm on LinkedIn and Instagram, monthly trade blog, radar signals turned into concrete actions.

05

Measure and adjust

Monthly report in plain language. What works gets more room, what doesn't gets cut. Steerable, measurable, honest.

Destination

More clients

Findable in search engines and LLMs, authority visible to your market, and you're on the shortlist before the first pitch is made.

25+
Years of digital marketing expertise
10+
Projects for growing B2B SMBs
95%
Of your market is still considering, that's where we build authority
5%
Is ready to buy, that's where we give you a lead system

Three pillars

Visibility. Authority.
Market radar.

Three pillars under the Build track. One partner. What we build stays.

01
Visibility

Be there when your market searches. In Google and ChatGPT. This is your foundation: nothing starts without visibility.

  • Technical SEO & site speed
  • GEO for ChatGPT, Gemini & Perplexity
  • Long-tail pages per service and sector
  • Local SEO & Google Business
  • Weekly visibility monitoring
  • Link building focused on authority
  • Monthly visibility report
Learn more
02
Authority

Your expertise on paper. The reason to choose you, not your competitor. No AI slop, just content written by people who understand your sector.

  • LinkedIn content from founder and company page
  • Instagram content for the human behind the brand
  • Two primary channels, no socials soup
  • Industry blogs built on real expertise
  • Content strategy per quarter
  • Cases and client stories
  • Editorial process with you as the source
Learn more
03
Market radar

See what happens in your market before it shows up in your pipeline. Which companies are exploring, which shortlists are growing, where your ChatGPT position changes.

  • TAM overlap and market reach per sector
  • Signals at person and company level
  • Shortlist position and demand health
  • ChatGPT citations tracking
  • LinkedIn engagement per audience
  • Monthly signal reporting
  • Concrete actions per signal
Learn more
Get found

Clients find you on Google, Google AI, Gemini, ChatGPT, or Perplexity.

Decision-makers form a shortlist before they ever reach out. We make sure you're on it. In every search engine that matters.

Our conviction

How we look at marketing.

Four principles that guide what we build for every client. Other agencies chase who buys today. We build for who chooses tomorrow.

01

95% is still thinking.

Five percent of your market is ready to buy today. The other 95% are exploring, comparing and making shortlists. Most agencies chase the five. We build your place with the 95%.

  • That's where your real growth is. Not in the people who call today, but in those who remember your name for later.
  • Get on shortlists before they're made. That's the discipline we manage to.
  • For the 5%, everything is ready. The marketing system, a platform that 1.5 million entrepreneurs worldwide run on, is included in every package. See what's inside →
02

Clients choose before they call.

How do you buy yourself? You google, you ask ChatGPT, you ask someone who already has it. Only then do you pick up the phone. Your client does the exact same thing. If you're not there, you're out before they know you exist.

  • Visible in Google and ChatGPT. Because that's where they research before they decide.
  • Authority on LinkedIn. Because that's where they check if you know what you're talking about.
  • Activate your existing clients and network. Reviews on Google and Trustpilot, client stories and ambassadors. Existing clients are your strongest authority, provided they are actively put in motion.
03

Build for the lasting, not the temporary.

An ad works as long as you pay and stops the moment you stop. What we build for you, your visibility, your authority, your market position, stays in place. Ads can be smart at a specific moment, but as the main course you don't build assets with them. We build your assets first.

  • Marketing as an asset. Ownership that compounds, not an expense that burns every month.
  • Independent of platforms. Not at the mercy of Meta, Google or the next algorithm update.
04

What you don't measure, you don't know.

Most agencies report visitors, clicks and bounce rates. None of it tells you whether your market knows you. Our radar shows which part of your market is moving toward you, which shortlists are growing, and where your position is shifting.

  • Manage to signals, not vanity metrics. ChatGPT citations, return visits and warm accounts are predictors of growth.
  • The shortlist is set before you know. B2B buyers make a list of 3 brands before they start searching. If you're not on it, you fight for the leftovers.
  • See it before it shows up in your pipeline. By the time a prospect calls, the choice is already made. The market radar shows who is moving: TAM shifts, growing shortlists, ChatGPT citations. Sales actions at the right moment, not at random.

How we look at it

Marketing must improve?
Don't start at the outside.

Most B2B SMB owners work on layer 1: another LinkedIn post, another faster website, another new funnel. Meanwhile the real work sits in the core. This is how we look at marketing.

Content LinkedIn posts Actions AI tools Automations Dashboards Email campaigns Channels CRM Funnels Ads Website SYSTEMS MESSAGING Offer Audience Proposition POSITIONING
01 · Layer 1 · Tactics
What's visible

Content, ads, posts, funnels, website, AI tools. The delivery every agency does. Without the layers below, it's putting band-aids on a foundation that isn't solid yet.

02 · Layer 2 · Systems
What runs behind the scenes

CRM, calendar, email, WhatsApp, dashboards, automations. The marketing system that runs follow-up, included in every package. See what's inside →

03 · Layer 3 · Messaging
How you communicate

Your story, your tone, your content guidelines. Here we build our three pillars: Visibility in Google and ChatGPT, Authority on LinkedIn and Instagram, Market radar on who's already shortlisting you.

04 · Core · Positioning
Audience · Offer · Proposition

Who you are, who you work for, and why that makes a difference. Without this, none of the layers above hold up.

Under the hood

Serve the 5%.
Build for the 95%.

Five percent of your market is ready to buy today. That follow-up belongs on automation: intake, calendar, email, WhatsApp. We run this through the marketing system, a platform 1.5 million entrepreneurs worldwide run on, included in every package. No opportunity falls away, nothing gets left behind.

The platform does more than follow-up. We build funnels, landing pages and forms inside it. Social content gets scheduled through one control panel. AI helps with writing content, emails and posts. Email campaigns with segmentation, automatic drip flows, A/B testing, it's all there. What a typical SMB agency spreads across Mailchimp, Calendly, Typeform, a separate CMS, plus Zapier, we run in one system.

See what's inside
Automatic calendar

Visitors book directly through your website. No back-and-forth emails, no time lost to scheduling.

Follow-up via email & WhatsApp

Anyone who reaches out gets an immediate response and stays warm without you having to think about it. Personal in tone, automatic in execution.

CRM that fills itself

Every contact, every request, every message neatly recorded. No missed client, no double intake.

Reviews collected automatically

A friendly reminder after every project. More reviews on Google without you having to ask yourself.

Chat & voice on your site

Visitors get immediate answers, even outside business hours. Simple questions get handled, complex conversations get routed to you.

One dashboard, no tools soup

We set up the platform, you don't need to know how it works. Access if you want to look in. No mandatory DIY.

Gold Lemon: visibility, authority and market radar in one approach for B2B SMBs

Our approach

From conversation to
market position.

Clear process, no surprises. From the first conversation to a radar that shows how your market is moving toward you.

01
ICP & Diagnosis

First we put your ideal client on paper sharply: sector, size, decision-maker, buying behaviour. Then an honest diagnosis: what works now, what doesn't, what share of your market knows your name already, and which tools and subscriptions you currently run with their monthly costs. The output is your Brand DNA: a central document with your positioning, tone of voice, key phrases and visual guidelines. All content we create afterwards builds on it, no drift between channels.

02
Strategy & Setup

Positioning, content strategy, GEO approach. Operational base set up. Radar calibrated to your market and sector.

03
Build & Launch

Visibility live in Google and ChatGPT. First content into the world. Radar on, signals coming in. Two weeks from plan to execution.

04
Building & Adjusting

Monthly report on all three layers. What works gets more space. What doesn't, gets dropped. Steerable, measurable, honest.

Cases

What we build
for our clients.

A selection. Not every project is online, ask during the call for concrete examples in your sector.

Visibility · Authority · Operational base
answermark.ai

From zero to a full brand: website, GEO strategy, content approach and operational base for follow-up. Live in 6 weeks.

Visibility · Authority · Market radar
CX Recruitment

From scattered actions to one steered position for two audiences: clients and candidates. Market radar shows where the growth is.

Visibility · GEO · Operational base
Nickname Services

From no online presence to visible in Google and ChatGPT. Including automatic appointment booking for everyone who reaches out.

Visibility · Operational base
VanderBerg Installatietechniek

From an outdated WordPress site to a visibility engine for business buyers. 280% more quote requests through organic growth.

Packages

All three pillars.
Depth as you choose.

Transparent pricing, no hourly rates. A dedicated marketing strategist as your point of contact. No account managers between you and the work. Every package: marketing system included, three pillars active, monthly report.

Essential
Start growing business
  • Marketing system
  • Monthly SEO audit
  • Quarterly strategy session
  • Live KPI dashboard
  • Automated content publishing
  • 1× check-in per month
  • 50 keywords tracked
  • 5 blog posts per month
  • 10 LLM prompts monitored
  • 5 competitors tracked
€695
/ month
One-time setup €1,500
Book a call
Ultimate
Dominate your market
  • Marketing system
  • Monthly SEO audit
  • Quarterly strategy session
  • Live KPI dashboard
  • Automated content publishing
  • Weekly check-in
  • 250 keywords tracked
  • 20 blog posts per month
  • 50 LLM prompts monitored
  • 25 competitors tracked
  • Link building services
  • Market Radar (TAM tracking)
  • Dedicated growth marketer
€2,495
/ month
One-time setup €5,000
Book a call

Not sure which package fits?

Google Reviews

What clients write
on Google.

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Who it's for

B2B SMBs with
real ambition.

Companies with a team, a sector and growth pace. No solo coaches, no consumer installers. Founders who want to build their position for the 95% who still choose.

What we don't do

Discipline is saying no.

What we don't do shapes us as much as what we do. No piecemeal work, no quick fixes without a foundation, no moonshots in markets we don't know.

No webshops

D2C and e-commerce require a different game: ads, conversion optimization, retention loops. That's not what we do.

No standalone Google Ads

Ads without a foundation burn money. First positioning and visibility, then ads as an accelerator where it makes sense.

No solo coaches

Our approach is built for B2B SMBs with a team. For one-person operations this is overkill, and the packages aren't sized for it.

No content for content's sake

We don't write for volume. Every post, every blog comes from your expertise and serves a purpose within your positioning.

No blackbox reports

No 40 slides per month with vanity metrics. Just a clear report: what we did, what it delivered, three actions for next month.

No account manager layer

No middleman who hands your question to an executor. A dedicated marketing strategist, short lines, one point of contact.

News & Insights

Latest articles from
our blog.

All articles

Frequently asked

You ask,
we answer.

Don't see your question? Book a 30-minute call. Honest advice, even if we're not the right partner.

How long until I see results? +

The operational base (calendar, follow-up, CRM) is in place within two weeks. Visibility shows first shifts after 4 to 8 weeks. Authority and market position build over 3 to 12 months, and compound from that point on. We report concretely each month on what it delivered.

Do I have to do a lot myself? +

Limited. You provide the input at intake: your sector, your proposition, who your clients are. For content we interview you or a key person so the voice is right. The rest we do. Visibility, content, radar, operational base: all on us.

Do you also work with ads? +

Our main approach is organic growth: we build visibility, authority and market radar that compound, even if you pause for a week. For most clients that's enough. But if during intake we see ads make strategic sense, for example for a specific campaign or market entry, we deploy them and build the campaign too. We don't rule out any tool on principle, we choose based on what works for your business.

Am I locked into a long contract? +

No. The monthly package can be cancelled month-to-month. The one-time setup is an investment in building your position that keeps its value even if you stop. We rely on results, not on long contracts.

What does it really cost? Any hidden costs? +

No. The prices on this page are complete. Hosting is included, content production too. The only extra costs are tools you use yourself: CRM platform (around €97/month via our partner) and possibly your domain name. No hourly rates, no hidden agency costs.

What type of business does this work for? +

For B2B SMBs with serious ambition and a team. Business services, B2B tech, recruitment, technical industry, training and leadership. Not for solo coaches, not for consumer installers or local retail. Not sure? Book a call, we're honest if it's not a fit.

Ready to build?

For the 95%
who haven't chosen yet.

An introduction and first advice from one of our marketing strategists. Together we look at where your market is moving toward you and where the growth sits. 30 minutes, no commitment.

Contact

Let's
meet.

Tell us about your company, your sector and where you want to be. We'll get back to you within one business day for an honest conversation.

Email
Location
Haarlem, The Netherlands
Availability
Available for new projects
Book a call directly
Robin van Schaik, founder of Gold Lemon
Send a message
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