Pillar 02 · Authority

Expertise on
paper.
Reason to choose.

Visibility brings people to your site. Authority makes them choose you, not your competitor. We build your authority on LinkedIn and Instagram with content that shows your expertise, no AI slop.

View packages
2–4
posts per week
1–2
industry blogs per month
LinkedIn
+ Instagram
LinkedIn content
From founder and company page. Weekly cadence.
Main channel
Instagram
Second primary channel for the human behind the brand.
Face
Industry blogs
Written by people who understand your sector.
Monthly
Editorial process
You're the source, we do the writing.
Collaboration

The problem

Everyone writes.
Nobody says anything.

LinkedIn is full of agencies saying the same thing. AI-generated posts about AI marketing. Inspirational quotes without substance. Carousels that look like knowledge but add nothing. For B2B SMB owners that's noise. What your market picks up: expertise on paper, created by people who really understand your sector.

What we do

Concrete work.
No smoke screen.

Seven concrete components. Which ones are active in your package depends on where you stand and what your goal is.

LinkedIn content from founder and company page

2 to 4 posts per week, depending on package. No recyclable quotes, but observations from your practice.

Instagram as second primary channel

1 to 2 posts per week. For the human behind the brand, sector impressions and behind-the-scenes.

Industry blogs on your own site

1 to 2 per month. In-depth, built on your knowledge. Works for visibility and authority at the same time.

Editorial process with you as the source

We interview, write, edit. You approve. No ghostwriter feel, just your voice.

Topics from your trade, not from marketing

We write about what your clients actually ask, not about what marketing agencies think will score well.

Cases, client stories and reviews

Real stories, not generalities. Reviews actively collected on Google, Trustpilot and sector platforms. Client stories where numbers belong, not generic marketing prose.

LinkedIn coaching for key people

In the Lead package: you plus max. 2 team members get support on their own profile and posts.

How we work

Editorial process.
You're the source.

We don't work with random copywriters who don't know your sector. Every post and blog comes from a conversation with you or a team member. You bring the knowledge, we bring the structure, rhythm and distribution.

Month 1

Content strategy and first editorial conversations. First posts live.

Month 2-3

Rhythm of weekly posts. First industry blog. First engagement data.

Month 4+

Deeper themes. Personal brand work. Key people get support.

What it delivers

On the shortlist
before they call.

Authority is a long-term build. First effect after 2 to 3 months: more connection requests, more engagement, your name comes up in conversations. Real ROI arrives around month 6: prospects call who say "I've been following you for a while". That's what you want.

More important than likes: how often your name comes up in market conversations you don't see. For that you need the market radar. Visibility and authority reinforce each other. You get found, and when they click, they choose.

Who it's for

For those who
have something to say.

B2B SMB owners or team members who have real expertise in a specific sector. Not for those who only want content "because they have to". For those who want their expertise visible and that to attract clients.

Ready for a call?

An honest diagnosis.

30 minutes. No sales pitch, just clarity on where your authority stands and where the lever sits.