Pick a moment that works for you. We discuss your situation and which system fits.
Technical buyers compare on specs, certifications and track record. They read datasheets, search Google on exact terms, and check via ChatGPT who the relevant suppliers are. We build your position in each of those layers.
The problem
For B2B industry and supply, the sales cycle is long and the buyer is thorough. They compare on facts: specifications, certifications, delivery reliability. But before they compare, they must know you exist. That's the gap. Most industrial sites are product catalogues without strategy. We build position in every phase of the orientation.
Wat we doen voor b2b industrie & toelevering
Seven concrete components. Which are active in your package depends on where you stand.
Not "machine construction", but "servomotor 0.5kW IP65 IEC60034". Buyers search specifically. 50 to 500 keywords per package, with technical long-tail pages per product, standard and use case. Scales easily in industrial catalogues.
Buyers use ChatGPT as a quick filter: "which suppliers of X meet certification Y?". 15 to 50 prompts monitored. We optimise your position in those answers.
2 to 4 posts per week from your technical team. Not about marketing, but about engineering choices, lessons from projects, standards updates. For industrial markets, expert content works better than corporate content.
1 to 2 industry blogs per month. Application notes, case studies, technical explanations. For industrial markets this is doubly valuable: it ranks on Google and gets cited in B2B trade media.
We monitor which companies in your market issue product requests, open vacancies for buyers in your segment, or announce investments. Early signals for sales actions.
3 to 20 competitors per package. Which specs they promote, which certifications they claim, how they position. In industrial markets, this is hard to track manually.
Offerte-aanvragen direct in CRM, opvolging via e-mail en WhatsApp, automatische tagging per productlijn of segment. Leveranciersregistratie en account-flow gestructureerd.
How we work
For B2B industry, no external content vendor without technical knowledge works. We interview engineers and project leads, structure the content, and distribute through the right channels. No surface-level marketing, just substance buyers take seriously.
Producten-en-segmenten-audit, eerste technische SEO-fixes, content-plan
Application notes en LinkedIn-ritme. Eerste rankings op specifieke specs.
Market radar delivers procurement signals. Sales actions targeted at active accounts.
What it delivers
First effect around month 3: technical pages pull search traffic from specific buyers, LinkedIn engagement among engineers in your target market rises. Real ROI around month 6: requests that are more concrete ("we're looking for X that meets Y, you're on the shortlist") and sales cycles that get shorter because the basic comparison is already done.
Voor industriële markten is dat het verschil tussen offertes maken op niets en offertes maken op intent. Drie pijlers samen leveren dat verschil.
Who it's for
Engineering-bureaus, technische specialisten, B2B-groothandels en producenten met team van 5 tot 50 en omzet tussen 1 en 20 miljoen. Bereid om engineers te laten schrijven, of in elk geval bron te zijn. Niet voor handelsbedrijven die op prijs concurreren, wel voor wie op technische capability concurreert.
Ready for a call?
30 minutes with one of our marketing strategists. We look at where your B2B industry & supply stands and where the lever sits.