Pick a moment that works for you. We discuss your situation and which system fits.
B2B tech buyers start filtering months before the request. They read, compare, ask ChatGPT for options. If you're not in that orientation process, you're not on the shortlist. We build visibility in AI search engines, authority via expert content, and a radar on your TAM.
The problem
B2B tech has the longest orientation phases of any market. Decision-makers read blogs, ask ChatGPT for vendors, look at product pages, compare on feature level. If you don't appear in that phase, you don't appear at all. Not through bad sales, but through bad visibility. We build your position in every stage of the funnel.
Wat we doen voor b2b tech & software
Seven concrete components. Which are active in your package depends on where you stand.
We make sure you get cited in ChatGPT, Gemini and Perplexity when someone asks for solutions in your category. 15 to 50 prompts monitored per package. Wat zegt ChatGPT als iemand vraagt naar een MSP voor een 200-mans MKB?
Tech buyers search specifically: "Microsoft 365 backup for SMB", "SaaS observability open-source". 50 to 500 keywords per package, long-tail pages per feature and use case. Not broad SEO, deep SEO.
2 tot 4 posts per week. Niet over marketing, wel over je tech-keuzes en lessen uit klantcases. Founders die schrijven werken in B2B-tech bewezen beter dan ghostwritten content.
1 to 2 technical blogs per month on your own site. Deep enough to get cited in ChatGPT, broad enough for Google. One piece of work, two functions.
We show which part of your addressable market is actively moving toward you. Which accounts visit your site, which compare you against competitors on review sites. Sales-acties op het juiste moment.
3 tot 20 concurrenten gemonitord. Wat doen zij, wat werkt voor hen, waar verschuift positie. Voor tech-markten waar features en pricing snel bewegen is dit essentieel.
Lead-flow direct van site naar CRM met automatische tagging op interesse. WhatsApp-opvolging voor warme leads, e-mailcampagnes per segment. Geen Zapier-spaghetti.
How we work
Voor B2B-tech werkt geen generieke content-leverancier. Wij interviewen je founders, CTO's of technical leads, en bouwen daaruit content die technisch klopt en commercieel werkt. Editorial proces, jij bron, wij structuur en distributie.
Positionering, technische audit, eerste GEO-baseline, eerste posts
Ritme van content. Eerste ChatGPT-citaties zichtbaar. Eerste TAM-data.
Compleet zicht op markt. Sales reageert op signalen, niet op koud bellen.
What it delivers
First effect around month 3: technical blogs pull search traffic, LinkedIn engagement from potential buyers rises, ChatGPT starts citing you. Real ROI around month 6: requests come in from people who already know your content, your position in shortlists shifts, sales cycles shorten because "selling" has partly already happened.
Voor B2B-tech is dit cruciaal: je hebt geen budget voor honderden cold calls. Je moet zorgen dat de juiste accounts uit zichzelf bewegen. Drie pijlers samen doen dat.
Who it's for
B2B SaaS companies, IT service providers, managed service providers and B2B platforms with a team of 5 to 50 and revenue between 1 and 20 million. Founders die bereid zijn om hun tech-keuzes te delen via content. Niet voor wie alleen Google Ads wil draaien, wel voor wie organische marktpositie wil bouwen.
Ready for a call?
30 minutes with one of our marketing strategists. We look at where your B2B tech & software stands and where the lever sits.