Pick a moment that works for you. We discuss your situation and which system fits.
B2B tech buyers start filtering months before the request. They read, compare, ask ChatGPT for options. If you're not in that orientation process, you're not on the shortlist. We build visibility in AI search engines, authority via expert content, and a radar on your TAM.
The problem
B2B tech has the longest orientation phases of any market. Decision-makers read blogs, ask ChatGPT for vendors, look at product pages, compare on feature level. If you don't appear in that phase, you don't appear at all. Not through bad sales, but through bad visibility. We build your position in every stage of the funnel.
Wat we doen voor b2b tech & software
Seven concrete components. Which are active in your package depends on where you stand.
We make sure you get cited in ChatGPT, Gemini and Perplexity when someone asks for solutions in your category. 15 to 50 prompts monitored per package. What does ChatGPT say when someone asks about an MSP for a 200-person SMB?
Tech buyers search specifically: "Microsoft 365 backup for SMB", "SaaS observability open-source". 50 to 500 keywords per package, long-tail pages per feature and use case. Not broad SEO, deep SEO.
2 to 4 posts per week. Not about marketing. About your tech choices and lessons from client cases. Founders who write outperform ghostwritten content in B2B tech, proven.
1 to 2 technical blogs per month on your own site. Deep enough to get cited in ChatGPT, broad enough for Google. One piece of work, two functions.
We show which part of your addressable market is actively moving toward you. Which accounts visit your site, which compare you against competitors on review sites. Sales actions at the right moment.
3 to 20 competitors monitored. What they're doing, what works for them, where positions are shifting. Essential for tech markets where features and pricing move fast.
Lead flow direct from site to CRM with automatic tagging by interest. WhatsApp follow-up for warm leads, email campaigns by segment. No Zapier spaghetti.
How we work
Generic content vendors don't work for B2B tech. We interview your founders, CTOs or technical leads, and build content from there that's technically correct and commercially effective. Editorial process: you're the source, we provide structure and distribution.
Positionering, technische audit, eerste GEO-baseline, eerste posts
Ritme van content. Eerste ChatGPT-citaties zichtbaar. Eerste TAM-data.
Complete market visibility. Sales responds to signals, not to cold calls.
What it delivers
First effect around month 3: technical blogs pull search traffic, LinkedIn engagement from potential buyers rises, ChatGPT starts citing you. Real ROI around month 6: requests come in from people who already know your content, your position in shortlists shifts, sales cycles shorten because "selling" has partly already happened.
Crucial for B2B tech: you don't have budget for hundreds of cold calls. The right accounts need to move toward you on their own. The three pillars together do that.
Who it's for
B2B SaaS companies, IT service providers, managed service providers and B2B platforms with a team of 5 to 50 and revenue between 1 and 20 million. Founders willing to share their tech choices through content. Not for those who only want to run Google Ads. Built for those who want to build an organic market position.
Ready for a call?
30 minutes with one of our marketing strategists. We look at where your B2B tech & software stands and where the lever sits.