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Every week new insights on AI marketing, SEO, lead generation and SMB growth. Written from practice, not theory.

Marketing must improve? Don't start at the outside
Latest article
Strategy & Positioning
Marketing must improve? Don't start at the outside.
Strategy & Positioning · 6 mei 2026 · 9 min
Marketing must improve? Don't start at the outside.

Many B2B SMB owners fight on layer 1: more LinkedIn posts, faster website, new funnels. While the real work sits in the core. A thinking model to start again.

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Market radar: how to see which B2B companies are shortlisting you
Market radar & Signals
Market radar: how to see which B2B companies are shortlisting you

The Day One List is made before a prospect calls. This guide shows how to still see which companies are already shortlisting you, and what to do with that.

4 May 2026 · 11 min read
The Day One List: 86% have already chosen
Brand & Visibility
86% of your clients have already chosen before they call

Research from LinkedIn and Bain: on day one of a buying process, the shortlist of three brands is already set. How to get on it before any form gets filled out.

21 April 2026 · 9 min read

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