Pick a moment that works for you. We discuss your situation and which system fits.
You sell on expertise to business decision-makers. But if they don't know you have that expertise before they start searching, they're already gone. We build visibility in Google and ChatGPT, authority on LinkedIn, and a radar on your market.
The problem
Consultants, accountants, lawyers and financial advisers sell on one thing: expertise. But the choice often happens before the first pitch. 86% of B2B buyers make the shortlist before they start searching. If you're not in their head, you're not an option. No matter how strong your record.
What we do for business services
Seven concrete components. Which are active in your package depends on where you stand.
We make sure you get found on the terms clients search: not "advisory firm Haarlem", but "legal DD on acquisition" or "tax strategy holding structure". 50 to 500 keywords per package, with long-tail pages per practice area.
Decision-makers use AI as a filter for their shortlist. We monitor between 15 and 50 prompts in your specialty and optimize your position. What does ChatGPT say when someone asks for a tax specialist for an international structure?
2 to 4 posts per week from your founder, partners and seniors. No quotes from books, but observations from cases. With an editorial process so the knowledge gets on paper without burning senior billable hours.
1 to 2 industry blogs per month. In-depth, built on your knowledge. Works for visibility (Google) and authority (LinkedIn). One piece of work, two results.
We show which companies are moving toward you: visits to your site, repeat searches in your market, accounts actively comparing. Sales actions at the right moment, not at random.
Concrete cases, anonymised where needed. Numbers where possible. For business services this works better than general capability statements.
CRM for clients and deals, calendar for intake calls, follow-up via email and WhatsApp. No separate Salesforce + Calendly + Mailchimp combo. Included in every package.
How we work
For business services, template marketing doesn't work. We work with an editorial process where you or a partner is the source, we write and edit, and you approve before publishing. Weekly rhythm, your voice.
Positioning sharpened, first industry blog live, visibility audit completed
Weekly rhythm of LinkedIn posts and blogs. First rankings shifting.
Market radar delivers first warm accounts. Sales actions targeted. Authority visible in shortlists.
What it delivers
First effect appears around month 3: more connection requests on LinkedIn, your name comes up in first calls ("I've been following you for a while"), and your industry blogs pull search traffic. Real ROI around month 6: prospects call who've already made the choice and want you.
More important than likes: how often your name comes up in market conversations you don't see. For that you need the market radar. The three pillars reinforce each other.
Who it's for
Firms with partners who have real expertise and are willing to put it on paper. Not for those who only want content because they should. For those who want their expertise visible and clients to choose because of it.
Ready for a call?
30 minutes with one of our marketing strategists. We look at where your business services firm stands and where the lever sits.