SEO & Vindbaarheid
LLM SEO and GEO: how to get found in ChatGPT.
Pick a time that works for you.
Two years ago, when someone looked for an installer in their city, they opened Google. Today they ask ChatGPT. That shift is happening, it's bigger than most owners realize, and it has direct consequences for how you get found.
Traditional SEO optimizes for Google. But Google AI Overviews, ChatGPT, Perplexity and Gemini work fundamentally differently. They read, understand and summarize content. They cite sources. And they make recommendations based on authority, relevance and structure, not just on links and search volume.
GEO stands for Generative Engine Optimization. It's the process of optimizing your digital presence so that AI tools cite your business when someone asks about a product or service you deliver.
It's not a trick or a hack. It's about three things: the right content, the right structure, and enough digital authority for AI systems to recognize you as a credible source.
GEO is niet de vervanging van SEO. Het is de volgende laag. Je hebt beide nodig.
In traditional SEO you optimize for keywords, backlinks and technical factors. Google evaluates your page and ranks it based on hundreds of signals. The user clicks through and reads your content themselves.
GEO is different. ChatGPT reads your content, draws conclusions, and formulates an answer. The user doesn't see your page. They see the answer ChatGPT gives, including any mention of your business as a source. Or not.
The goal shifts from "ranking high" to "getting cited." That requires a different approach to your content.
AI language models are trained on enormous amounts of text. They learn which sources are credible by recognizing patterns: consistency, depth, citations by others, presence on multiple platforms, and the clarity of the text itself.
That means the following factors directly affect how often you get cited:
Here's how we implement GEO for clients. It's not a black box; it's just good, focused work.
We measure the current state. How often is your business already cited in ChatGPT, Gemini and Perplexity? What do AI tools say when someone searches for your service in your region?
Existing pages are rewritten so they directly answer the questions potential clients ask. Short, factual paragraphs. Clear headings. No filler.
FAQ schema, LocalBusiness schema and Article schema are added to all relevant pages. This helps AI systems understand the content and categorize it correctly.
Reviews, mentions in trade publications, guest articles and citations by other websites strengthen your digital authority. This is an ongoing process, not a one-off action.
Concreet resultaat: voor answermark.ai behaalden we een GEO-score van 98 en consistente citaties in ChatGPT, Google AI Overviews en Perplexity binnen acht weken na implementatie.
GEO isn't a replacement for existing marketing work. It's an extra channel on top of your SEO, your website, and your social media. But it's a channel growing fast. The share of searches running through AI tools grows month over month.
Companies investing in GEO now build a lead that's hard to catch. AI systems learn over time which sources are credible. The earlier you sit in that system as a preferred source, the more durable your visibility.
The first step is knowing where you are. Book a call and we'll show you how your business currently scores in AI search engines.
Book a 30-minute call. We'll discuss your situation and what an AI marketing system can do for your business.