Automatisering
Marketing automation: how to make your marketing work 24/7.
Pick a time that works for you.
The average SMB owner spends 12 hours a week on repetitive marketing work. Answering emails, following up on leads, posting on social media, booking appointments. Tasks that have value, but that can also be handled by a system.
Marketing automation is the use of software and AI to take over those tasks. Not as a replacement for human contact, but as a way to make sure every touchpoint is fast, consistent and professional, also when you're in the car, on location, or asleep.
Marketing automation connects systems so actions run automatically based on triggers. Someone fills in a form: an immediate confirmation goes out, a follow-up email the next day, and a WhatsApp message three days later. Someone asks for information via chat: the AI answers immediately, qualifies the lead, and books an appointment.
The central system is the CRM. Everything runs through the CRM: leads, contacts, pipeline, communication. Every touchpoint is captured, every action is configurable, every result is measurable.
For an installation company the system looks like this: a customer sends a WhatsApp message about a broken boiler. The AI recognizes the urgency, asks a few qualifying questions, registers the breakdown, and sends a confirmation with an appointment proposal for the next morning. The technician automatically gets an alert on their phone with all the details.
The owner doesn't have to do anything. The system handles it, 24 hours a day, 7 days a week.
Resultaat bij een installatiebedrijf: van 4 uur per dag aan klantcommunicatie naar 20 minuten. Meer leads opgepakt, snellere responstijd, hogere klanttevredenheid. Hetzelfde team, meer output.
The AI automation package costs €199 per month, plus a one-time setup of €899. That includes CRM implementation, all flows, the chatbot, the booking widget, and the first month of support.
Most clients recoup the investment within the first three months, simply because they follow up on more leads and spend fewer hours on manual work.
Book a 30-minute call. We'll discuss your situation and what an AI marketing system can do for your business.