What does a marketing agency cost? Honest prices explained.

The question we get most often is also the most honest: what does it actually cost? Marketing agencies aren't always transparent about pricing. There are agencies that charge €500 per month and agencies that charge €15,000 per month. And the output isn't always proportional to the price.

This article explains what you can expect at different price points, what the pitfalls are, and how we've structured our own prices.

Wat vraagt de markt?

The market for marketing services has roughly three segments:

• Freelancers: €300 tot €1.500 per maand, afhankelijk van expertise en uren
• Kleine bureaus: €1.000 tot €5.000 per maand voor een basisretainer
• Grote bureaus: €5.000 tot €20.000 per maand voor full-service

Above that, there are specialized agencies charging higher rates for niche expertise, international campaigns, or specific technology.

Prijs zegt weinig over waarde. Wat telt is wat er wordt opgeleverd en of dat meetbaar bijdraagt aan groei.

Wat krijg je voor je geld?

With freelancers you buy hours and expertise. You're responsible for strategy, coordination, and coherence yourself. That works well if you already know what you need and you're looking for someone to execute.

With a small agency you buy more coordination. They handle the alignment between SEO, content and social media. But reporting can be limited and communication can be slow.

With a larger agency you buy brand and process. They have established methodologies, specialists per discipline, and clear SLAs. But you also pay for overhead, account managers, and office costs.

Veelgemaakte fouten.

The most common mistakes SMB owners make when choosing a marketing agency:

• Kiezen op prijs: het goedkoopste aanbod levert zelden het beste resultaat
• Geen KPI's afspreken: zonder meetdoelen weet je nooit of het werkt
• Lang contract tekenen: zeker aan het begin wil je flexibiliteit houden
• Verwachten dat het bureau het allemaal regelt: je hebt altijd input en sturing nodig
• Afzonderlijke partijen inhuren: een webbureau, een SEO-bureau, een social media bureau. Zonder coordinatie werkt niets samen

Hoe wij het doen.

We work with fixed monthly prices. No hourly rates, no hidden costs, no annual contract. Packages from €49 per month for a zero-click website up to €199 per month for full AI automation.

One-time setup costs are €499 for the starter level and €899 for all other packages. That covers the build, implementation, and the first round of training. After that you pay monthly for ongoing optimization, SEO, content and support.

No surprise after the first invoice. What you see is what you pay.