Pillar 03 · Market radar

See what moves.
Before it shows up
in your pipeline.

The choice happens out of view. By the time a prospect calls, the shortlist is already made. Our market radar shows which companies are moving toward you, which shortlists are growing, and where your position is shifting.

View packages
Weekly
signal report
3-20
competitors monitored
Live
warm accounts list
TAM monitoring
Which part of your market is approaching your position. Movement, not a static number.
Market
Shortlist tracking
Companies who shortlist you without you knowing.
Company
ChatGPT citations
How often you get mentioned when your market queries LLMs.
GEO
Warm accounts
Companies actively following your site and content.
Person

The problem

You only know they
chose, after they chose.

B2B marketing measures visitors, clicks and bounce rates. None of that tells you whether your market knows you. Our market radar shows which part of your market is moving toward you, which shortlists are growing, and where your position is shifting. Three layers: market, company, person.

What we do

Concrete work.
No smoke screen.

Seven concrete components. Which ones are active in your package depends on where you stand and what your goal is.

TAM overlap monitoring

We monitor which share of your addressable market is actively moving toward you. Not a vanity metric, but a predictor of growth.

Shortlist tracking per sector

Custom tracking for your niche: which companies keep showing up in search behaviour that matches your solution.

ChatGPT, Gemini and Perplexity citations

Between 15 and 50 prompts monitored. We see which terms mention you, which mention your competitors, and how that shifts.

Warm accounts list

Companies who recently visited your site, downloaded your content, or followed you on LinkedIn. With sector and size context.

Competitor monitoring

3 to 20 competitors, depending on package. What they do, what works, where position shifts.

Weekly signal reporting

One overview per week. What changed, what stands out, which actions make sense now.

Custom tracking for specific sectors

In the Lead package: tracking configured for your exact sub-segment, not just generic industry.

How we work

Weekly radar.
No data drowning.

Market radar only works if it's actionable. We don't report everything we see, just what shifts. One weekly signal report with three to five observations that matter, and the action that goes with each.

Month 1

ICP sharpened, sector boundaries set, first tracking configured

Month 2-3

First signal reports. Patterns become visible. First warm accounts.

Month 4+

Full radar active. Sales actions based on signals, not on chance.

What it delivers

Sales action
at the right moment.

Market radar changes how you do sales. No more cold calling random companies, just targeted contact with companies actively searching for solutions in your direction. Your sales calls get shorter, conversion higher.

More important than the volume of signals: what you do with them. A good radar leads to 3 to 5 actionable signals per week. Not 50 vanity alerts you can't use.

Who it's for

For those who take
sales seriously.

B2B SMBs with a sales function or an owner who is actively in sales. Works best when your market is defined enough to anchor signals to, and when you're willing to respond within a week to what the radar shows. Not for those who wait passively for leads.

Ready for a call?

An honest diagnosis.

30 minutes. No sales pitch, just clarity on where your market radar stands and where the lever sits.