Pick a moment that works for you. We discuss your situation and which system fits.
Trainers and leadership consultancies sell on ideas. But those ideas often live in a keynote, not on your site. We build visibility on your expertise, authority on LinkedIn and Instagram, and a radar on HR moves that shows who is moving.
The problem
Training and leadership firms often have strong intellectual property but a weak online translation. The story lives in stage appearances, sessions and personal contacts, but HR managers and program buyers orient themselves online beforehand. We translate your IP to an online position so clients are already convinced before the first pitch.
Wat we doen voor training & leadership
Seven concrete components. Which are active in your package depends on where you stand.
Not "leadership training" but "transition leadership in mergers" or "strategic thinking for MT members". 50 to 500 keywords per package. Deep, not broad. Works for authority and SEO.
2 to 4 posts per week. No quotes from books. Observations from programs, lessons from groups, your own frameworks. Works for HR managers and decision-makers. Main channel for B2B engagements.
1 to 2 posts per week for visibility with potential participants and brand-building with younger audiences. Human behind the program. Short clips from sessions. Reach for open programs.
1 to 2 blogs per month. Deep IP on paper. Works for 5 years, not just one campaign. Buyers often check your blog before they reach out.
We show which companies hire HR managers, announce organisational changes, or open training budgets. Visible early to whoever they'll choose.
Open programma's, in-company trajecten, executive coaching. Aparte pagina's per type, met juiste call-to-action en intake-flow.
Programma-aanvragen direct in CRM, automatische opvolging, e-mail- en WhatsApp-flows voor lead-nurturing. Aparte flows voor open vs. in-company.
How we work
For trainers this works best: you're the source, we translate. We listen to your sessions, extract your frameworks, and turn them into content that works online. Editorial process with respect for the original.
IP mapped, first content on paper, visibility baseline
Weekly rhythm. First blogs and LinkedIn engagement. HR radar active.
Program inquiries via inbound. HR movements become actionable.
What it delivers
First effect around month 3: requests citing your IP, LinkedIn engagement from HR decision-makers, first rankings on specific methodologies. Real ROI around month 6: in-company requests where the choice has mostly already been made.
For open programs reach also changes: Instagram and LinkedIn together deliver consistent sign-ups, not just spikes after campaigns.
Who it's for
Training and leadership consultancies, executive coaches and MD agencies with strong ideas that haven't yet been translated online enough. Willing to put frameworks and methodologies on paper. Not for those who only want leads. For those who take brand-building and authority seriously.
Ready for a call?
30 minutes with one of our marketing strategists. We look at where your training & leadership stands and where the lever sits.