CRM & Automatisering
CRM marketing: getting more from every lead.
Pick a time that works for you.
Most small businesses don't lose leads because too few come in. They lose them because there's no system to capture and follow up. A form in the inbox, a sticky note on the screen, a mental to-do. That doesn't work when you're growing.
CRM marketing is systematically setting up how you handle leads: from the first touchpoint to the completed project, and beyond. Automated where it can be, personal where it has to be.
CRM stands for Customer Relationship Management. A CRM system is the central point where all contacts, leads and communication come together. Not just as a database, but as an active system that runs tasks based on what's in the pipeline.
CRM marketing means deploying that system for marketing: segmenting leads, follow-up, nurturing and reporting. It goes beyond an address book. It's the nervous system of your marketing.
Every touchpoint, via form, chat, phone or social media, lands automatically in the CRM. The lead gets a tag based on source and behavior: did they fill in a form, or did they view the pricing page?
Based on those tags, a flow kicks off. A form submitter gets an immediate confirmation, then a follow-up after 24 hours, then a WhatsApp message after three days if there's no response. Everything automatic, everything configurable.
The most effective flows are the ones that send the right message at the right moment. That sounds simple, but it requires well-considered segmentation and timing.
We build the CRM system from scratch. That means: creating the account, setting up integrations with the website, social media and phone, configuring pipelines, building and testing flows.
Turnaround is two to three weeks. After that we actively support the first month: we look at the results with you, adjust based on what we see, and scale what works.
Book a 30-minute call. We'll discuss your situation and what an AI marketing system can do for your business.