B2B Marketing Bureau · Nederland

B2B Marketing
Bureau dat
leads levert.

Gold Lemon is the B2B marketing agency for SMB companies with long sales cycles and account-focused marketing. Three pillars at once: visibility in Google and ChatGPT, authority on LinkedIn, and a radar that shows who shortlists you. A dedicated marketing strategist as your point of contact, no account managers.

View pricing
97%
van markt denkt nog na
3
pijlers, één partner
10u
bespaard per week
B2B SEO & Content
Hoog ranken op de zoektermen van jouw B2B doelgroep.
Organisch
LinkedIn Aanwezigheid
Beslissers bereiken via strategische LinkedIn content.
B2B
Lead Nurturing
Automatische opvolging voor lange B2B salescycles.
CRM
Pipeline Dashboard
Real-time inzicht in leads, conversie en omzet.
KPI

What is a B2B marketing agency

Direct antwoord op
je belangrijkste vraag.

A B2B marketing agency supports companies that sell to other companies. The work is fundamentally different from B2C: sales cycles run three to twelve months, decisions are made by buying committees, and 86% of buyers have already formed a shortlist before they start searching. A B2B marketing agency therefore doesn't build on campaigns but on presence: visibility with decision-makers months before the request, authority through trade content, and a radar on your addressable market.

Gold Lemon works for B2B SMB companies with 5 to 50 employees in five niches: business services, B2B tech & software, recruitment & interim, B2B industry & supply, and training & leadership development. We don't work for B2C or consumer apps. Packages with a fixed monthly price from €695, no hourly rates and no account managers between you and the work.

B2B marketing aanpak

Andere doelgroep.
Andere aanpak.

B2B clients buy differently than consumers. Longer sales cycles, multiple decision-makers, and a need for trust. Our system is built for that.

Doelgericht bereiken

We identify the right decision-makers and make sure your message reaches them through organic visibility and targeted content.

Vertrouwen opbouwen

B2B clients buy on trust. We build authority through thought leadership content, case studies, and SEO.

Geautomatiseerd opvolgen

Leads are automatically segmented and followed up through CRM flows so no opportunity is lost.

Van bereik naar deal

Van bereik
naar deal.

A complete B2B marketing system from first touchpoint to closed deal.

01 Vindbaarheid
B2B SEO & GEO

Ranking high on the search terms your ideal client uses. Findable in Google and in ChatGPT.

02 Content
Thought Leadership

Blogs, case studies and whitepapers that position you as the expert in your field.

03 Leadgeneratie
Lead Magnets & Funnels

Conversion-focused landing pages and funnels that turn visitors into contacts.

04 CRM
Pipeline Automatisering

Leads are automatically scored, segmented and followed up via email and WhatsApp.

05 LinkedIn
LinkedIn Aanwezigheid

Strategic LinkedIn presence that reaches decision-makers and grows your network.

06 Rapportage
KPI & Pipeline Dashboard

Real-time insight into leads, conversion and pipeline. Monthly growth reporting.

Onze B2B methodiek

Drie pijlers,
één systeem.

B2B marketing doesn't work on isolated campaigns. It's a long game of being visible, being credible, and being seen at the right time. We build on three pillars simultaneously, with the marketing system as the operational base.

01 Pijler 1
Vindbaarheid

SEO and GEO as one discipline. B2B buyers compare on specs, use ChatGPT as a quick filter. 50 to 500 keywords per package, longtail pages per use-case.

Lees meer →
02 Pijler 2
Autoriteit

LinkedIn as the main channel for B2B. Trade content from your experts, not generic posts. 2 to 4 posts per week, editorial process.

Lees meer →
03 Pijler 3
Market Radar

Seeing which B2B companies shortlist you before they call. TAM overlap, account tracking, job posting signals, ChatGPT citations.

Lees meer →

Marketing system included in every package

CRM met aparte opdrachtgever- en kandidaat-pipelines, agenda, e-mail en WhatsApp opvolging, automations, AI-content in één platform. Bekijk wat erin zit →

B2B marketing in de praktijk

Anders dan
B2C marketing.

B2B requires a different approach than B2C. Four differences that determine the strategy.

01
Lange salescycles

Three to twelve months between first contact and deal. Marketing has to keep leads warm without spam.

02
Buying committees

Decisions are made by 3 to 7 people. Content has to land with different roles: buyer, end user, sponsor.

03
Mental availability

86% of B2B buyers already have a shortlist before they start searching. Presence counts, not selling only when the request comes in.

04
Account-gerichte sales

One client can deliver years of revenue. Marketing and sales have to align on specific accounts instead of chasing volume.

Who it's for

Vijf B2B niches,
één aanpak.

We serve B2B SMB companies with 5 to 50 employees in five clearly defined niches.

Zakelijke dienstverlening
Consultancy, advies, accountants, juridisch
B2B Tech & Software
SaaS, IT-dienstverleners, managed services
Recruitment & Interim
Werving, executive search, interim
B2B Industrie & Toelevering
Engineering, productie, technische groothandel
Training & Leadership
Leiderschapsontwikkeling, in-company

Pricing

Wat kost een
B2B marketing bureau?

We don't work with hourly rates. Three transparent packages with a fixed monthly price, no hidden costs. Marketing system included in every package, plus a dedicated marketing strategist as your point of contact.

Packages start at €695 per month for Essential, €1,295 for Scale, and €2,495 for Ultimate. One-time setup costs from €1,500. For most B2B SMB companies, Scale is the best fit.

Bekijk alle pakketten

FAQ

Alles over
B2B marketing.

Don't see your question? Book a call.

Wat doet een B2B marketeer? +

A B2B marketer is responsible for visibility and pipeline with other businesses (rather than consumers). The concrete work: keeping positioning and proposition sharp, producing content for LinkedIn and your own channels, SEO and GEO for visibility with decision-makers, and aligning with sales on specific accounts. At Gold Lemon, our dedicated marketing strategist replaces this role for SMB companies that don't have their own B2B marketer, or that need support alongside a junior in-house.

Wat is het uurtarief van een B2B marketingbureau? +

We don't work with hourly rates. Hourly rates don't work for consistent marketing: they reward working longer, not working better. At Gold Lemon you work with a fixed monthly price per package. Three options: Essential from €695 per month, Scale from €1,295 per month, Ultimate from €2,495 per month. One-time setup costs from €1,500. No hidden costs, no time tracking.

Wat doet een B2B marketing bureau? +

A B2B marketing agency supports companies that sell to other businesses with visibility, authority and pipeline. At Gold Lemon we work on three pillars simultaneously: visibility in Google and ChatGPT (50 to 500 keywords per package), authority on LinkedIn (2 to 4 posts per week via editorial process), and a market radar that shows which B2B companies are already shortlisting you. Marketing system included for follow-up via CRM, email and WhatsApp.

Wat zijn de kosten van een marketingbureau? +

Costs vary widely per agency. Traditional agencies use hourly rates of €75 to €200 per hour, which adds up fast for monthly work. At Gold Lemon we work with fixed monthly packages: from €695 for Essential, €1,295 for Scale (most chosen), €2,495 for Ultimate. One-time setup from €1,500. All integrations (CRM, calendar, mail, WhatsApp) are included in the price. No extra subscriptions, no hidden costs.

Hoe lang duurt een B2B salescycle gemiddeld? +

That varies by industry, but B2B sales cycles last an average of three to twelve months. Our system keeps leads warm through automated follow-up so you close the deal at the right moment.

Werkt dit ook voor kleine B2B bedrijven? +

Yes. Our systems are built for SMBs. You don't need a large marketing budget to generate B2B leads structurally.

Wat kost B2B marketing? +

Packages from €695 per month. Three options: Essential, Scale and Ultimate. Book a call for tailored advice.

Hoe snel genereer ik de eerste B2B leads? +

With a zero-click website and CRM integration you're live within two weeks. The first leads follow soon after. SEO results build over three to six months.

Ready to start?

Meer kwalitatieve
B2B leads.

Book a 30-minute call. We'll discuss your situation and which system fits best.

View pricing

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