B2B Marketing Online · MKB

B2B Marketing
Online
voor MKB.

B2B marketing online works differently than B2C. Three to twelve month sales cycles, buying committees of 3 to 7 people, 86% of buyers already have a shortlist before they start searching. We build for that reality: visibility months before the request, authority with decision-makers, a radar on your TAM.

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25+
jaar digitale expertise
100+
systemen gebouwd
3
pijlers, één partner
SEO B2B
Long-tail per use-case, technische termen, niches.
Diep
LinkedIn
Hoofdkanaal voor B2B. Vakcontent, niet posts.
Editorial
GEO
Geciteerd in ChatGPT, Gemini, Perplexity.
AI
Market Radar
Welke B2B-bedrijven jou shortlisten.
Wekelijks

What is B2B marketing online

Direct antwoord op
je belangrijkste vraag.

B2B marketing online focuses on the digital touchpoints where B2B buyers form their choices: Google, ChatGPT, LinkedIn, trade blogs, peer reviews and industry publications. The work is fundamentally different from B2C. Sales cycles run three to twelve months instead of days, decisions are made by buying committees of 3 to 7 people, and 86% of B2B buyers have already formed a shortlist before they start searching (LinkedIn and Bain research). B2B marketing online therefore doesn't work on campaigns but on presence: being visible to the right decision-makers for months.

At Gold Lemon we work on three pillars simultaneously: visibility in Google and ChatGPT via SEO and GEO, authority on LinkedIn via trade content from your experts, and a market radar that shows which B2B companies are already shortlisting you. Marketing system (CRM, calendar, email follow-up, automations) included. We work with B2B SMBs of 5 to 50 employees in five niches. Packages with a fixed monthly price from €695.

Onze B2B aanpak

Drie pijlers
voor B2B online.

B2B marketing online requires continuity and patience. We build three pillars simultaneously, not one at a time.

01 Pijler 1
Vindbaarheid B2B

SEO and GEO on long-tail terms, use cases and niches. B2B buyers search specifically, not broadly. 50 to 500 keywords per package.

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02 Pijler 2
LinkedIn Autoriteit

LinkedIn is the main channel for B2B. Trade content from your experts, not generic posts. 2 to 4 posts per week via editorial process.

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03 Pijler 3
Market Radar

Which B2B companies are shortlisting you now before they call. TAM overlap, account tracking, job posting signals, ChatGPT citations.

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Marketing system included in every package

CRM, agenda, e-mail, WhatsApp, automations en AI-content in één platform. Geen aparte abonnementen. Bekijk wat erin zit →

B2B marketing in de praktijk

Anders dan
B2C online marketing.

Four differences that shape the strategy.

01
Lange salescycles

Three to twelve months between first contact and deal. Marketing has to keep leads warm without spam, through automated follow-up.

02
Buying committees

Three to seven people decide together. Content has to land with different roles: buyer, end user, sponsor.

03
Mental availability

86% of B2B buyers have a shortlist before they search. Presence counts, not selling only at the moment of the request.

04
Account-gerichte sales

One client can deliver years of revenue. Marketing and sales align on specific accounts instead of chasing volume.

Who it's for

Vijf niches,
één aanpak.

We serve B2B SMB companies of 5 to 50 employees in five clearly defined niches.

Zakelijke dienstverlening
Consultancy, advies, accountants, juridisch
B2B Tech & Software
SaaS, IT-dienstverleners, managed services
Recruitment & Interim
Werving, executive search, interim
B2B Industrie & Toelevering
Engineering, productie, technische groothandel
Training & Leadership
Leiderschapsontwikkeling, in-company programma's

Pricing

Wat kost een
marketing bureau?

We don't work with hourly rates. Three transparent packages with a fixed monthly price, no hidden costs. Marketing system included in every package, plus a dedicated marketing strategist as your point of contact.

Packages start at €695 per month for Essential, €1,295 for Scale, and €2,495 for Ultimate. One-time setup costs from €1,500. For most B2B SMB companies, Scale is the best fit.

Bekijk alle pakketten

FAQ

Alles over
B2B marketing online.

Don't see your question? Book a call.

Wat is B2B marketing online? +

B2B marketing online focuses on the digital touchpoints where business buyers form their choices: Google, ChatGPT, LinkedIn, trade blogs, and industry publications. It works differently than B2C: sales cycles of 3 to 12 months, buying committees of 3 to 7 people, and 86% of buyers already have a shortlist before they search. Marketing therefore has to be present months before the request, not only at the moment of the request.

Welke kanalen werken voor B2B online? +

For B2B SMBs three main channels: SEO and GEO (Google and AI search engines) for those actively searching on specific terms, LinkedIn for authority and visibility with decision-makers, and a marketing system for follow-up via email and WhatsApp. Paid (Google Ads, LinkedIn Ads) can work additionally but is no replacement for organic presence.

Hoe lang duurt B2B online marketing voor resultaten? +

First improvements are visible within 4 to 8 weeks (technical SEO, first keyword rankings, LinkedIn engagement). Structural growth builds over 3 to 12 months. B2B marketing online is a long-term pillar, not a campaign. Anyone who promises results in week 2 is cutting corners.

Wat kost B2B online marketing voor MKB? +

At Gold Lemon we work with fixed monthly packages: Essential from €695 per month, Scale from €1,295 per month (most chosen), Ultimate from €2,495 per month. One-time setup from €1,500. No hourly rates. Three pillars at once: visibility, authority, market radar. Marketing system included.

Ready to start?

Klaar voor B2B
marketing dat werkt?

Book a 30-minute call. We'll discuss your situation and which system fits best.

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