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Marketing automation for B2B SMBs works differently than B2C. Three to twelve months sales cycles, buying committees of 3 to 7 people, account-focused follow-up. We build the system for that reality. No HubSpot Enterprise needed, no separate subscriptions.
What is marketing automation B2B
Marketing automation B2B is fundamentally different from B2C. In B2C you often sell within one session to one person, and automation focuses on cart abandonment or upsells. In B2B it takes 3 to 12 months between first contact and deal, 3 to 7 people decide together, and 86% of buyers have already shortlisted your brand before they even start searching (LinkedIn and Bain research). Marketing automation B2B therefore has to work over months: keeping leads warm without spam, personalizing per role in the buying committee, and alerting sales at the right moment.
At Gold Lemon we build marketing automation specifically for B2B SMBs with 5 to 50 employees. No HubSpot Enterprise stack (too expensive, too complex); instead one platform with CRM, email, WhatsApp, automations and AI content. Packages from €695 per month with the platform included. We work across five niches: business services, B2B tech & software, recruitment & interim, B2B industry & supply, and training & leadership development.
B2B automation methodiek
B2B marketing automation requires different workflows than B2C. Three patterns that work for SMBs.
Marketing system included in every package
CRM, agenda, e-mail, WhatsApp, automations en AI-content in één platform. Geen aparte abonnementen. Bekijk wat erin zit →
B2B automation in de praktijk
Four differences that determine workflow strategy.
Who it's for
We serve B2B SMB companies with 5 to 50 employees in five clearly defined niches.
Pricing
We don't work with hourly rates. Three transparent packages with a fixed monthly price, no hidden costs. Marketing system included in every package, plus a dedicated marketing strategist as your point of contact.
Packages start at €695 per month for Essential, €1,295 for Scale, and €2,495 for Ultimate. One-time setup costs from €1,500. For most B2B SMB companies, Scale is the best fit.
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B2B marketing automation focuses on long sales cycles (3 to 12 months), buying committees of 3 to 7 people, and account-focused workflows. B2C focuses on fast conversions, individual buyers, and behavior triggers like cart abandonment. The workflows, content and scoring models are fundamentally different. B2B requires deeper nurture, segmentation per role, and sales alignment.
Most B2B SMB companies don't have the budget for HubSpot Enterprise (€1,000+ per month just for licenses) or Marketo. At Gold Lemon we work with a platform built specifically for SMBs: one tool for CRM, email, WhatsApp, automations and AI content. Included in every package from €695 per month. No extra license costs, no tier upgrades within SMB range.
At Gold Lemon the operational base (CRM, first workflows, email templates) is live within 2 weeks. Deeper workflows (lead scoring, nurture sequences per persona, sales alerts) we build out in the first 6 to 8 weeks. After that we optimize monthly based on data. No "three quarters of implementation" like HubSpot Enterprise tracks.
At Gold Lemon we work with fixed monthly packages: Essential from €695 (basic automation, first sequences), Scale from €1,295 (lead scoring, multi-persona segmentation, sales alignment), Ultimate from €2,495 (account-based workflows, advanced AI content). One-time setup from €1,500. Marketing automation platform included.
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Book a 30-minute call. We'll discuss your situation and which system fits best.